Hello, I’m Tucker Guignard, a passionate and results-driven Digital Marketing Specialist with a strong focus on social media strategy, analytics, and performance growth. I specialize in helping businesses grow their online presence and improve their digital marketing efforts through creative strategies and data-backed decision-making.
I earned my Master of Business Administration from Appalachian State University in December 2022, and I hold a Bachelor of Science in Business Administration with a focus on Digital Marketing and Management, which I completed in May 2021. My academic background, combined with hands-on experience, has given me a well-rounded understanding of digital marketing from both a technical and strategic standpoint.
For me, digital marketing is more than just a career - it’s a passion. I love being able to tell stories through content, connect with audiences, and drive meaningful results. The fast-paced nature of the industry and the continuous evolution of trends and technologies excite me. I’m always looking to learn, grow, and take on new challenges in this ever-changing field.
When I’m not immersed in the world of digital marketing, you can often find me exploring the vibrant streets of downtown Asheville with my friends and family. It’s truly a gift to live in a city that offers so much to discover. Whether it’s wandering through hidden gems or finding a cozy café, I’m always playing tourist in my own town.
Travel is another passion of mine, and I’m always eager to explore new places. My family and I share a love for live music, and we regularly find ourselves hitting the road to catch concerts in cities across the country. One of my ultimate goals is to see a concert in every state in the United States. (We have quite a bit to go!)
Music has always been a big part of my life. I’ve been playing guitar and ukulele for as long as I can remember. I’m also an avid vinyl record collector. There's something special about having a physical media collection in a digital world, plus the joy of supporting your favorite artists & local record shops. Music fuels my creativity and keeps me grounded, and I love how it always brings a little extra joy to my everyday life.