BIG DAN'S CAR WASH
OVERVIEW
Business: Chain Car Wash across Southeast United States
Timeline: April 2024 – April 2026
Objective: Increase brand awareness, drive local engagement, and grow organic social presence across Facebook & Instagram.
Timeline: April 2024 – April 2026
Objective: Increase brand awareness, drive local engagement, and grow organic social presence across Facebook & Instagram.
MY ROLE
Content strategy development
Organic social media management
Paid boosted social media management
Short-form video + graphic content creation direction
Community engagement (comments/messages)
Performance tracking + optimization
Organic social media management
Paid boosted social media management
Short-form video + graphic content creation direction
Community engagement (comments/messages)
Performance tracking + optimization
STRATEGY
High-engagement local/community content
Humor / relatable car ownership content
Promotional + service-driven posts
Educational content on car washing
Short-form video (Reels / FB video)
Humor / relatable car ownership content
Promotional + service-driven posts
Educational content on car washing
Short-form video (Reels / FB video)
RESULTS
Facebook: 1M+ total views, +1,000 followers, 4% average engagement rate per post
Instagram: 600K+ total views, +700 followers, 3% average engagement rate per post
Instagram: 600K+ total views, +700 followers, 3% average engagement rate per post
TOP PERFORMING ORGANIC CONTENT
Monthly meetings with the client are used to plan upcoming content and discuss performance of the previous month's posts. Content is published through a social media content scheduling platform (Sprout, Birdeye) where the client is able to approve/reject content and view the entire month from a birds-eye view.
BOOSTED SOCIAL MEDIA CONTENT
Content is strategically boosted to reach geo-targeted audiences across selected locations. Below are performance highlights from a recent ad campaign.
BUSTER'S CAR WASH
OVERVIEW
Business: Car Wash located in Malta, NY
Timeline: December 2023 – April 2026
Objective: Increase brand awareness, drive local engagement, and grow organic social presence across Facebook & Instagram.
Timeline: December 2023 – April 2026
Objective: Increase brand awareness, drive local engagement, and grow organic social presence across Facebook & Instagram.
MY ROLE
Content strategy development
Organic social media management
Paid boosted social media management
Short-form video + graphic content creation direction
Community engagement (comments/messages)
Performance tracking + optimization
Organic social media management
Paid boosted social media management
Short-form video + graphic content creation direction
Community engagement (comments/messages)
Performance tracking + optimization
STRATEGY
High-engagement local/community content
Humor / relatable car ownership content
Promotional + service-driven posts
Educational content on car washing
Short-form video (Reels / FB video)
Humor / relatable car ownership content
Promotional + service-driven posts
Educational content on car washing
Short-form video (Reels / FB video)
RESULTS
Facebook: 1M+ total views, +240 followers, 9% average engagement rate per post
Instagram: 200K+ total views, +150 followers, 6% average engagement rate per post
Instagram: 200K+ total views, +150 followers, 6% average engagement rate per post
ADDITIONAL
SOCIAL MEDIA SAMPLES
SOCIAL MEDIA SAMPLES
Blowing Rock Art & History Museum
Social media was used to keep members and visitors informed on upcoming exhibits and events. Graphics used for posts would be repurposed for targeted newsletters to drive sales.
Boosted content was used regularly.
Watauga Arts Council
Curated impactful social media posts to drive a monthly combined reached of 6,500+ across Instagram and Facebook.
Responsible for over 30% of total Instagram followers by the end of my time at Watauga Arts Council.
Dandelion & Friends Mercantile
Developed and strategized social media content, achieving a monthly minimum reach of 3K to 5K unique accounts.